Which of the following posters has been banned from public advert spaces in Basel, and which is plastered all over the train station? Hint: the decision was made based on a recommendation by the Basel office of gender equality and integration.
The one with the burka is a political poster in favor of an initiative aiming at outlawing the construction of minarets in Switzerland. The other is more obvious, though what “chicks with guns” have to do with the Wild West remains a mystery to me. I’m glad they identified this Whopper as Western, because I would never have guessed – Lusty, perhaps, creating a more logical sequence with their Angry Whopper… Burger King speaks of a long-term emotionalization of their brand being the goal of this “new and unique” campaign: if so, couldn’t they have aimed higher than the parasympathetic nervous system and pavlovian response? Is the message “Our burgers alone don’t make people drool” really what they want to convey?
But back to the quiz: it was the left poster that got banned – for diffamation, racism, and discrimination.