Stunning Stationery

At the etsy shop SwissPaperBeauty you can find handmade stationery made from old calendars and photos, a lovely touch for a sweet letter to a special someone.  The envelopes are old photos; the cards a matching color with a blank white interior card for writing.  Here are a few pictures:

SwissPaperBeauty photo envelopes

SwissPaperBeauty greeting cards

SwissPaperBeauty: no excuse not to write

Full disclosure: the shop owner and stationery maker is my godmother.

Good Bye, Beer Butt Chicken

I’ve had some success with beer butt chicken in the past, but having color transfer from can to chicken and reading the experiments reported on Naked Whiz and genuineideas made me rethink.  About that time, we had a surplus of wire hangers, and an idea was born:

Wire Hanger Chicken Stand

Wire hanger chicken (or domestic chicken, as Janet calls it) is every bit as tasty as beer butt chicken, but it’s cheaper (unless you drink a can anyway) and safer (no spilling hot beer when you try to get the chicken off the hanger onto a carving plate).  And if you still feel the need to stuff the inside of the chicken, use fresh herbs instead.

The New Rules of PR and Marketing

I’ve owned the New Rules of PR and Marketing for long enough that mine’s a hardcover, and that on first reading the titular adjective didn’t feel out of place.  Now, having re-read it six years after publication, a lot no longer sounds new but common sense, and even a little dated at times.  Mostly, that means David Meerman Scott was right, and that the book is a good collection of online business dos and don’ts.  Here is a very short summary of ideas I took down:

  1. Use media (video, audio) freely: there’s software and hardware out there that makes it cheap and simple (e.g. Castblaster)
  2. Make purchasing easy: link to purchase pages
  3. Make the website reflect your (company’s) personality, especially on the About me page and the testimonial page
  4. Think of buyer personas and design the site around them, even with separate landing pages for them (a 21-year-old and a 61-year-old will want different champagne for different purposes)
  5. Who might blog about your site and product?  Comment there, appropriately and knowledgably
  6. Try to find out how people find your site – search terms used, incoming links, etc. – and reuse what brings in the right people
  7. Get a good domain name that’s as unique as possible for search engines and describes your product; and for certain pick a unique company name
  8. Make pages “sharable”; enable social bookmarking like Del.icio.us, DIGG, Reddit
  9. Think of keywords and use them – all over
  10. Link to other content providers, even competitors
  11. Make free information available, downloadable even, especially if it can establish you as knowledgeable in your field
  12. If you blog (and by extension, tweet), have a plan and follow it: random blogging is likely to bog down
  13. Tag pages
  14. Send David Meerman Scott the blog link

It’s up to you to make and sell something now!

Opening pitch

Most creative opening pitch I’ve ever seen.  Never in a thousand years would I have thought of this move, much less of attempting it.  And you know how an attempt would have ended…

Beach Tennis and other instant coolness

On the way to work, I came by a poster hawking beach tennis.  I imagined lots of aces, but wikipedia tells me I imagined wrong, and it’s more like beach volleyball with rackets.  Still, I had to marvel how adding the word “beach” to any staid sport will suddenly, magically make it cool.  In order to increase global coolness (my contribution in the fight against climate change), I hereby present a few sports that could stand an extreme beach makeover.

  • Beach Table Tennis – The player that’s faster retrieving balls gets +1 point, a point contested throughout the set
  • Beach Golf – Sand trap action in swimsuits!  A surefire revenue booster for the LPGA tour.
  • Beach Weightlifting – A sure win.  Spectators like injuries the way they like car wrecks.
  • Beach Skeet – In an event sponsored by Red Bull, the marksman is catapulted through the air and shoots ground targets.
  • Beach Curling – Lots and lots of broomwork!

Any ohers you’d add to the list?